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In 2008 we found ourselves in a muggy NYC. The usual entitlement issues blended into a cocktail of sweat, stress, and insomnia, topped off with heavy, stationary air. Celebrities were wearing visor shades and so did the usual imitation crowd. Dizzy and obscured by the hot air the sun glasses started to look like anonymity bars of magazine shots. Next day we called in a photo shoot to give credit to the recent day dream.

Designed by NOR_/D, 2008 and produced with the support of Eyebeam Atelier.